Buying in Southwest Florida

Imagine knowing the real story on a home before you fall in love with it.

Flood zones, insurance, HOA and CDD fees, builder contracts: Southwest Florida has more fine print than most markets. Mark and Dawn have been reading it for buyers since 2005, so you can focus on finding the place where life feels better.

Since 2005Serving SW Florida
Platinum AwardDowning-Frye Realty
Mark & DawnOne husband-and-wife team

Quick Answer

Buying in Southwest Florida means looking past the list price. Before you write an offer, know the home's flood zone and insurance cost, its HOA and CDD fees, what the property taxes will be after the sale, and, for new construction, what the builder's contract really says. The Borg Group answers those questions for every buyer before they make an offer, not a week before closing.

Where should I start looking?

Every town here has its own personality. Naples is polished and walkable near the Gulf. Bonita Springs mixes a rejuvenated downtown with beach access. Estero is the heart of golf and new-construction communities. Fort Myers offers riverfront history and value, and Cape Coral has more than 400 miles of canals. Explore each one:

Naples Bonita Springs Bonita Beach Estero Fort Myers Cape Coral All community guides

Want to see what homes are actually selling for? Our market reports are refreshed every morning with fresh MLS numbers.

What will this home really cost me to own?

The mortgage payment is only the beginning. Here's what we check on every home before our buyers make an offer:

What does it cost to have The Borg Group represent me?

Since August 2024, every buyer signs a written agreement with their agent before touring homes, and it spells out exactly how the agent is paid. That compensation is negotiable, and in many Southwest Florida sales the seller or builder covers some or all of it as part of the deal. We go through the agreement line by line at your first consultation, so you know where you stand before we ever open a door. Read more about choosing a buyer's agent.

Buying new construction? Bring us to the first visit.

The friendly sales team in the model home works for the builder. Most builders require your agent to register you on your very first visit, so call us before you walk in. Mark brings 30+ years in sales and construction to every walkthrough, looking at the home the way a builder would. We negotiate incentives, lot premiums and upgrades, and we have a trusted real estate attorney who can review builder contracts. Start with new construction vs. resale and builder incentives and buydowns.

What happens after I call you?

  1. A real conversation. What you love, what you need, your timeline and the life you're picturing here.
  2. Your buyer consultation. We walk through the market, your budget and the buyer agreement, with no pressure.
  3. Financing in place. We connect you with trusted local lenders so your offer is ready to compete.
  4. A search built around you. New matches reach you the day they list, plus off-market and coming-soon homes we hear about.
  5. Showings with a builder's eye. In person or by live video if you're still up north.
  6. A winning, protected offer. Priced on real comps, with the right inspection and insurance protections built in.
  7. Under contract to closing. Dawn manages every deadline, inspection, appraisal and HOA approval, and you'll know exactly where things stand each week.

Moving to Southwest Florida?

Picture your first morning here. We'll help you choose where it happens.

Many Southwest Florida buyers are relocating from the Northeast, the Midwest and Canada. Our relocation guides cover neighborhoods, schools, seasonal life, insurance and what nobody tells you before the move.

Read the Relocation Guide

Want us to watch the market for you?

Tell us what you're looking for and Mark or Dawn will personally set up your custom search, so new listings that match reach your inbox the day they hit the market. You'll also hear about homes before they go public.

Areas (pick any)

By sending this, you agree that The Borg Group may contact you by phone, text or email about your home search. We never sell or share your information.

Ready to talk about your move?

One conversation can save you months of guesswork. Call or text Mark and Dawn at 239-350-4474.

Schedule a Buyer Consultation